Glad Garbage Bags
Problem: Gen Z, more than any other generation, lists climate crisis as a top concern.
Yet 40% buy clothes they only wear once, filling landfills with fabrics that take years to decompose.
Insight: Fast fashion takes up space not only in your wardrobes but also in landfills.
Big Idea: Show how glad bags can be used to get more space for you and the planet
Concept: Glad2Swap Extention
A browser extension that replaces your fast fashion shopping cart with similar sustainable alternatives at Value Village.
To pay for your order, just put the clothes you don’t wear anymore in Glad bags and trade them for the clothes you want.
We place a tower of clothes that were trending at one point but got lost among newer trends. Our TG can scan the QR code to view all the styles and add what they like to their “Glad2Swap” bag. Location: Near colleges
Copywriter: Sahil Pradeep
Art Director: Deborah Odugbemi