Porta- Live Client Pitch (1st Place)
Problem:
Porta wanted to create a digital first campaign to launch their authentic Italian cuisine in the United States.
Insight:
Italian food in America is more American than Italian.
Idea: Use AI to detect Artificial Italian
Using a Google Lens integration, use AI image recognition to analyze and flag ingredients that aren’t supposed to be on an authentic pizza. When detected, you’ll get a pop-up stating “Artificial Italian detected” and get redirected to Porta's website for an authentic Italian taste.
To launch the campaign, we partner with a virtual influencer to create buzz around “A.I taking over”.
Copywriter: Sahil Pradeep
Art Director: Aashish Verma