Ontario 49
Insight: You feel entitled to a portion of someone’s lottery winnings when you buy them a lottery ticket as a gift.
Idea: Sign the Pre-luck-tial agreement
Concept:
Each Ontario 49 ticket will come with a Pre-luck-tial agreement.
Gift your friend an Ontario 49 ticket and sign the agreement with them in advance to split the winnings if they get lucky.
At CNE, we create a mock board room where zillennials can buy tickets and sign the Pre-luck-tial agreement with their lucky friend. We lawyer up both parties to make it the real deal.
We send lawyers to popular convenience stores where you can gift your friend a ticket and make them sign the pre-luck-tial agreement.
Copywriter: Sahil Pradeep
Art Directors: Mansi Almadi, Aashish Verma