Q-Tips
Problem: People don't know what Q-Tips are used for. They mostly use it to clean their ears which is the one thing you aren’t supposed to do.
Insights: Millennials are prepared for the big things in life but it's usually the unexpected situations that catch them off-guard.
Big Idea: You never know when Q-Tips can come in handy
YouTube Pre-roll: Millennials watch how-to videos when faced with a challenge. We create short 5-second pre-rolls that show Q-tips as the solution to the problem they are looking up.
OOH
Copywriter: Sahil Pradeep
Art Directors: Mansi Almadi, Anjalee Kukreja
Radio Script